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How to develop competitive advange

Finding new people to buy your product or service is an important part of the entire sales process. It may be tough for some people, but if your goal is to increase sales then you need to figure out which sales strategy will be effective for your target customer.

Do you have a great product but aren’t gaining the right customers to buy it? That’s okay, these strategies will help.

Are you not sure how to approach your customers or have a confusing sales message? That’s okay, too. I’ll show you a few helpful tricks for that.

Use the following sales strategies, tips, and techniques to gain more of the right customers who WILL buy your products.

 Sales Strategies To Increase Sales And Revenue

1) PEOPLE BUY BENEFITS

People don’t buy products, they buy the results that product will give. Start your process of identifying your ideal customer by making a list of all of the benefits that your customer will enjoy by using your product or service. 

2) CLEARLY DEFINE YOUR CUSTOMER

Who is the person who would most likely to buy your product and buy it immediately? Create an avatar of that customer. On this article you will learn how to properly work with a customer focus business model

Ask Specific Questions

  1. How old are they?
  2. Are they male or female?
  3. Do they have children?
  4. How much money do they make?
  5. Do they have an education?

3) IDENTIFY THE PROBLEM CLEARLY

What kind of problem does your customer have that you can solve? If you have identified your customer correctly, these people will pay you to solve their problem.

  • Sometimes the problems are obvious and clear.
  • Sometimes the problems are not obvious, or unclear.
  • Sometimes the problems do not exist for the customer. If the problem does not exist, the customer will not buy your product.

4) DEVELOP YOUR COMPETITIVE ADVANTAGE

You define your competitive advantage, the reason for buying your products or services, in terms of the benefits, results or outcomes that your customer will enjoy from purchasing your product or service that they would not fully enjoy from purchasing the product or service of your competitor.

Focus on the benefits of what makes your product better than others.

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